Keywords
SWAT, incentives, vouchers, randomised controlled trials, young people, STADIA
The STADIA trial evaluated the effectiveness of a standardised diagnostic assessment tool for children and young people (CYP) referred to Child and Adolescent Mental Health Services.
Six- and 12-month follow-up questionnaires were completed by either CYP, parents/carers or both depending on the CYP’s age. A voucher was given upon completion of the questionnaires. A Study Within A Trial (SWAT) was embedded to investigate the effect of voucher timing and value on questionnaire return.
Participants were randomly allocated to either: (A) receive a £10 voucher at each time point, conditional on completion of the questionnaire or (B) a £20 voucher on completion of their 12-month questionnaire.
Outcomes included return of at least one questionnaire, questionnaire return at both 6- and 12-month follow-up, number of questionnaires returned (0,1,2) and time from randomisation to questionnaire return. Parent/carers, 11–15-year-olds and 16–17-year-olds were analysed separately. For each, between group comparisons were presented for each outcome along with 95% confidence intervals (CI).
284 participants were recruited (142 per arm). There was evidence of increased questionnaire return at both time points when giving two £10 vouchers, for 11–15-year-olds (adjusted risk ratio (ARR): 1.72 (95% confidence interval (CI):1.15 to 2.56)) and parents/carers (ARR 1.18 (95% CI:1.01 to 1.38)) but not for 16–17-year-olds (ARR 1.01 (95% CI:0.58 to 1.75)). Similarly, an increased number of questionnaires were returned for 11–15-year-olds (common odds ratio (COR): 3.25: (95% CI:1.41 to 7.52)) and parents/carers (COR 1.95 (95% CI:1.09 to 3.47)) but not for 16–17-year-olds (COR 1.18 (95% CI:0.29 to 4.77)).
Smaller but regular incentives may increase questionnaire return within a trial rather than larger incentives at the end of follow-up. However, due to the small sample size, further research is required to confirm these findings both in the study population and wider population.
The STADIA study tested the effectiveness of a standardised online information-gathering package in aiding the diagnosis of emotional disorders for children and young people (CYP) with emotional difficulties referred to the children and adolescent mental health services (CAMHS).
Questionnaires were completed by CYP or their parents/carers, or both, depending on the CYP’s age, at six- and 12-months after joining the study. Participants received a voucher as a thank you for completing their questionnaires. We wanted to test whether the timing and value of the voucher made any difference in the number of questionnaires returned.
Participants either received a £10 voucher upon returning their six- and 12-month questionnaire or one £20 voucher when they returned their 12-month questionnaire. We were interested in several factors 1) whether at least one questionnaire was returned (at 6- or 12-months), 2) whether both 6- and 12-month questionnaires were returned, 3) the number of questionnaires returned, 4) how long it took to return the questionnaire. The participants were split into the following groups: parent/carers, 11–15-year-olds and 16–17-year-olds.
142 families received a £10 voucher after completing both the 6- and 12-month questionnaires, and the other 142 families received one £20 voucher for completing the 12-month questionnaire. We found that offering a £10 voucher, at each time point, for completing the 6- and 12-month questionnaire increased the number of questionnaires returned for the 11–15-year-olds and parents/carers, compared to offering one £20 voucher at 12-months.
The results suggest that giving participants more frequent, lower value vouchers may increase questionnaire return, compared to one higher value voucher at the end of the study. However, these results were based on a small number of young people referred to CAMHS, therefore further research is required to confirm whether these findings apply to the wider population.
SWAT, incentives, vouchers, randomised controlled trials, young people, STADIA
Missing outcome data due to losses to follow-up reduces study power and may introduce bias affecting the validity of results. Strategies to improve the retention of trial participants throughout the follow-up period can reduce missing data, improving research efficiency and minimise the risk of bias (Brueton et al., 2013).
A 2021 Cochrane review concluded that monetary incentives increase postal questionnaire response (Gillies et al., 2021). However, uncertainty remains around the most effective and efficient way to implement monetary incentives in trials (Edwards et al., 2009) (Khadjesari et al., 2011). For example, the Speed of Increasing milk Feeds Trial (SIFT) Study Within A Trial (SWAT), involving parents of preterm infants, concluded that providing unconditional vouchers prior to completion of a follow-up questionnaires improved response rate in comparison to giving vouchers after questionnaire completion (Juszczak et al., 2021). Whereas the Barrier Enhancement for Eczema Prevention (BEEP) SWAT found no evidence that either SMS text notification or including a voucher in a visit invitation letter had an effect on participant retention (Bradshaw et al., 2020). However, none of the previous studies have investigated timing of incentives.
The STADIA trial evaluated the effectiveness of a standardised diagnostic assessment tool for children and young people (CYP) referred to Child and Adolescent Mental Health Services (Day et al., 2022). STADIA participants completed questionnaires at 6- and 12- months following randomisation. Originally, all STADIA participants were offered a single £20 voucher, conditional upon completion of the 12-month questionnaires. The 12-month time-point was chosen to reflect the end of participants’ involvement in the trial, with a single voucher payment selected for administrative simplicity and a higher value voucher considered to be preferable for participants. It was not known whether the offer instead of conditional voucher payments at both time-points may have an impact on the return of questionnaires.
Patients and the public were directly involved in the development of the SWAT research question. Consultation with the STADIA Patient and Public Involvement (PPI) Lead (CE) and both the parent/carer panel and the STADIA Youth Lab (CYP panel) indicated that offering voucher payments at both time-points may promote engagement with the trial throughout the follow-up period. In response to this, the SWAT was devised to assess the effectiveness of voucher timing and value on questionnaire return rate.
A two-arm, parallel randomised (1:1 allocation ratio) SWAT was embedded in the STADIA Trial (prospectively registered on ISRCTN, reference number: ISRCTN15748675). STADIA assessed the clinical and cost effectiveness of a Standardised Diagnostic Assessment tool called the Development And Well-Being Assessment (DAWBA) as an adjunct to usual clinical care in children and young people presenting with emotional difficulties referred to Child and Adolescent Mental Health Services (CAMHS). The primary outcome was a clinician-made diagnosis of an emotional disorder within 12 months from randomisation which was obtained from clinical records, however, secondary outcomes such as depression and anxiety symptoms in the child/young person and resource use information for the cost effectiveness analyses were obtained from 6- and 12-month participant completed questionnaires. The trial recruited 1,225 children/young people between 27th August 2019 and 17th October 2021 from eight NHS Trusts in England.
Participant-reported outcome data were collected from participating parents/carers (P/C) and/or children/young people (depending in child age, see Table 1) at 6- and 12-months post-randomisation through online questionnaires, which participants were alerted to via email and / or text message.
| Age of child/young person | <11 | 11-15 | 16-17 |
|---|---|---|---|
| Who is invited to complete research questionnaires? | Parent/carer only | Parent/carer Young person (optional) | Young person Parent/carer (optional) |
The parent/carer was the primary participant for all children/young people aged <16. Children/young people aged 11–15 were also invited to participate alongside their parent/carer by completing their own questionnaires. Questionnaires for the child/young person aged 11–15 were sent via the parent/carer.
Children/young people aged 16–17 years were the primary participant and were sent follow-up questionnaires directly for completion. For them, parent/carer participation was optional. If participating, they were considered the secondary participant and were sent their questionnaires directly.
All host trial participants (both CYP and P/C) who were randomised between 07th May and 17th October 2021, were included in the SWAT. Follow-up questionnaires were returned between 07th November 2021 and 17th January 2023.
Participants were allocated to receive either:
a) one £10 voucher conditional on completion of the 6-month questionnaire plus another £10 voucher conditional on completion of the 12-month questionnaire or
b) one £20 voucher conditional on completion of the 12-month questionnaire.
Participants were informed of the conditional voucher and its value at each follow-up time-point when the questionnaires were sent. Reminders to complete both 6- and 12-month questionnaires also mentioned the voucher and its value for those who were allocated to receive two £10 vouchers, whereas, the 6-month reminder did not reference the 12-month voucher for those who were allocated to receive one £20 voucher at 12-months. e-voucher were used as they were cost effective, as well as easy to resource and distribute to participants via an email address.
We did not specify a primary outcome for the SWAT as we did not anticipate the study would have sufficient power to detect small but important differences. However, we investigated the following outcomes:
Return of at least one questionnaire during the follow-up period (yes/no)
Questionnaire return at the 12-month follow-up time-point (yes/no)
Questionnaire return at both follow-up time-points (yes/no)
Number of follow-up questionnaires returned (0/1/2)
The time from randomisation to return of the 6- and 12-month questionnaires.
We estimated that during the lifetime of the SWAT, approximately 500 participants would be recruited to the host trial and therefore into the SWAT. Table 2 shows the smallest detectable risk difference for a binary outcome with 80% power for each group of respondents. This was based on a conservative baseline response rate of 50% and 5% two-sided significance with no adjustment for multiplicity.
| Respondent | Approximate number randomised1 | Smallest detectable risk difference |
|---|---|---|
| Parent/carer | 450 (90%) | 13% |
| Young people aged 11-15 | 124 (~25%) | 26% |
| Young people aged 16-17 | 74 (~15%) | 33% |
1Participants will be either a child/young person AND parent/carer dyad, or a parent/carer only (for young people aged <16) or young person only (aged 16 or 17). The approximate numbers for each group of respondents assumed 500 participants would be randomised during the SWAT. The percentages denote the expected proportion of each type of respondent amongst all randomised participants.
Following the host trial randomisation, participants had a secondary randomisation into the STADIA SWAT with a 1:1 allocation ratio using randomly permuted blocks (with block sizes of 2 and 4) stratified by host trial allocation. Child/young person and parent/carer dyads received the same allocation. The Trial Statistician created the allocation lists and then concealed randomisation was carried out automatically using the same online system as for the host trial.
All participants were informed in the participant information sheet that if they completed the questionnaires, they would receive an e-voucher (value unspecified). Participants were not aware they were involved in an embedded SWAT. They were informed of the voucher denomination upon receipt of the questionnaire, which was at 6- and 12-months for the £10 group, and 12-months only for the £20 group. The STADIA trial management team were not blinded to the SWAT allocation.
For each group of respondents, outcomes were analysed using appropriate mixed-effects regression models dependent on data type. For binary outcomes, mixed-effect logistic regressions were used. For number of questionnaires returned we used original regressions and then for time to event outcomes a cox proportional hazards model was used. The models adjusted for host trial allocation and included a random effect for recruiting site. Comparisons of binary outcomes were presented as both an absolute (risk difference) and relative (risk ratio) effect, along with 95% confidence intervals. Time to event outcomes were presented as hazard ratios and ordinal outcomes were presented as common odds ratios, with 95% confidence intervals presented for both.
Analysis was carried out using Stata v18.0.
The SWAT recruitment ran between 07 May and 17 Oct 2021, with a total of 284 participants recruited (142 in each arm) as shown in Figure 1. Recruitment ended when the sample size for the host trial was achieved. Total recruitment was lower than the 500 expected, however all were included in the final analysis.
Baseline characteristics for each age group are displayed in Table 3. There were some imbalances across arms due to the small numbers recruited to the SWAT.
There was evidence of increased questionnaire return at both 6- and 12-months when giving two £10 vouchers in comparison to one £20 voucher, for 11–15-year-olds and parent/carers but not for 16–17-year-olds (Table 4). Similarly, an increased number of questionnaires were returned by those given two £10 vouchers for 11–15-year-olds and parents/carers but not for 16–17-year-olds.
No evidence of a difference was found between the two groups for any other outcomes.
| Outcome | 11-15 years | 16-17 years | Parent/carer | |||
|---|---|---|---|---|---|---|
| Two £10 vouchers (n = 50) | Single £20 voucher (n = 43) | Two £10 vouchers (n = 21) | Single £20 voucher (n = 14) | Two £10 vouchers (n = 124) | Single £20 voucher (n = 132) | |
| Binary1 | ||||||
| Return of at least one questionnaire during the follow-up period | ||||||
| Yes | 44 [88%] | 32 [74%] | 18 [86%] | 10 [71%] | 115 [93%] | 113 [86%] |
| Adjusted risk difference between groups (95% CI) | 12.65 (-3.09, 28.38) | 11.08 (-16.51, 38.67) | 7.51 (-0.66, 15.67) | |||
| Adjusted risk ratio between groups (95% CI) | 1.17 (0.96, 1.43) | 1.15 (0.80, 1.65) | 1.09 (0.99, 1.20) | |||
| Number of observations | 93 | 35 | 256 | |||
| Questionnaire return at 12-month follow-up time-point | ||||||
| Yes | 39 [78%] | 28 [65%] | 14 [67%] | 10 [71%] | 105 [85%] | 103 [78%] |
| Adjusted risk difference between groups (95% CI) | 12.20 (-6.13, 30.53) | -8.30 (-39.00, 22.39) | 6.88 (-3.03, 16.78) | |||
| Adjusted risk ratio between groups (95% CI) | 1.19 (0.91, 1.54) | 0.89 (0.57, 1.38) | 1.09 (0.96, 1.23) | |||
| Number of observations | 93 | 35 | 256 | |||
| Questionnaire return at both follow-up time points | ||||||
| Yes | 36 [72%] | 18 [42%] | 13 [62%] | 8 [57%] | 99 [80%] | 90 [68%] |
| Adjusted risk difference between groups (95% CI) | 29.93 (10.53, 49.33) | 0.36 (-32.65, 33.37) | 12.21 (1.15, 23.27) | |||
| Adjusted risk ratio between groups (95% CI) | 1.72 (1.15, 2.56) | 1.01 (0.58, 1.75) | 1.18 (1.01, 1.38) | |||
| Number of observations | 93 | 35 | 256 | |||
| Ordinal2 | ||||||
| Number of follow-up questionnaires returned | ||||||
| 2 | 36 [72%] | 18 [42%] | 13 [62%] | 8 [57%] | 99 [80%] | 90 [68%] |
| 1 | 8 [16%] | 14 [33%] | 5 [24%] | 2 [14%] | 16 [13%] | 23 [17%] |
| 0 | 6 [12%] | 11 [26%] | 3 [14%] | 4 [29%] | 9 [7%] | 19 [14%] |
| Common odds ratio between groups (95% CI) | 3.25 (1.41, 7.52) | 1.18 (0.29, 4.77) | 1.95 (1.09, 3.47) | |||
| Number of observations | 93 | 35 | 256 | |||
| Time to event outcomes3 | ||||||
| Time to 6-month questionnaire return (days) | ||||||
| Mean [SD] | 210.2 [24.7] | 210.4 [23.0] | 208.3 [25.0] | 184.3 [2.1] | 204.2 [22.1] | 204.8 [20.8] |
| Median [25th, 75th centile] | 201 [191, 221] | 209.5 [188, 229] | 202 [184, 224] | 184 [183.5, 185] | 199 [184, 215] | 202 [185.5, 218.5] |
| Min, max | [181, 270] | [184, 254] | [181, 255] | [181, 188] | [181, 270] | [181, 270] |
| n | 41 | 22 | 17 | 8 | 109 | 100 |
| Adjusted hazard ratio between groups (95% CI) | 1.14 (0.67, 1.94) | 0.54 (0.19, 1.51) | 1.09 (0.83, 1.43) | |||
| Number of observations | 93 | 35 | 256 | |||
| Time to 12-month questionnaire return (days) | ||||||
| Mean [SD] | 389.5 [24.8] | 387.5 [22.8] | 380.6 [26.5] | 386.7 [34.8] | 383.0 [21.6] | 385.1 [23.8] |
| Median [25th, 75th centile] | 382 [371, 405] | 387 [367.5, 399] | 365 [365, 397] | 365 [365, 425] | 374 [367, 391] | 377 [365, 394] |
| Min, max | [365, 457] | [365, 437] | [365, 446] | [365, 451] | [365, 457] | [365, 457] |
| n | 39 | 28 | 14 | 10 | 105 | 103 |
| Adjusted hazard ratio between groups (95% CI) | 1.00 (0.61, 1.64) | 1.37 (0.56, 3.32) | 1.12 (0.85, 1.47) | |||
| Number of observations | 93 | 35 | 256 | |||
1 Adjusted for trial allocation and random effect for recruiting site using a mixed effects logistic regression model. 2 Adjusted for trial allocation (fixed effect) and random effect for recruiting site using a multilevel ordered logistic regression model. 3 Adjusted for trial allocation using a Cox proportional hazards model. CI – Confidence Interval. SD – Standard Deviation.
In this SWAT, we found evidence that giving two £10 vouchers on completion of both 6- and 12-month follow-up questionnaires increased return of both questionnaires, among 11–15-year-olds and parent/carer participants, in comparison to a one-off £20 voucher on completion of the 12-month questionnaire. There was no evidence of an effect among the 16–17-year-old group but this sub-sample was very small. We also found that 11–15-year-olds and parent/carers were more likely to return more questionnaires if they received two £10 vouchers rather than a single £20 voucher.
Delays in approval and updating the trial database meant that the recruitment window for the SWAT was reduced with recruitment starting in May 2021, rather than February 2021 as originally planned. This meant that the sample size was smaller than expected therefore the SWAT was not powered to detect a difference for any of the outcomes, especially in the 16-17-year-olds group. The SWAT sample reflected the host trial population, which was representative of the target population of CYP seen by CAMHS in terms of key demographics (Sayal et al., 2025), therefore the conclusions made may not be generalisable out of this setting.
Therefore, the results suggest that small and regular incentives may be more likely to increase retention within a trial rather than larger incentives at the end of follow-up, for both parent/carers and young people referred to CAMHS. Further research would be required to further strengthen these findings.
Due to the results suggesting that providing £10 vouchers at each time point increases questionnaire return rates, trialists should consider a little and often approach with vouchers to encourage questionnaire return. This is also important for more complete capture of resource use and health economics data, which is crucial for trials evaluating cost effectiveness. However, again due to the small sample sizes and specific study population, further research is required to confirm these findings.
Previous SWATs attempted to assess the effectiveness of providing financial incentives to improve retention within clinical trials (Cooke et al., 2013; Parker et al., 2020), however they have not assessed whether the timing and value of the incentives have an effect. This SWAT indicates that the timing of providing monetary incentives may play a role in improving return rates of participant questionnaires, but further SWATs in the area will help to enhance the evidence base.
The STADIA (host) trial received ethical approval from the South Birmingham Research Ethics Committee (Ref. 19/WM/0133). The SWAT protocol was approved as per Substantial Amendment 04 (21 Mar 2021).
Written informed consent to participate in the trial was received prior to randomisation. For young people aged 5–15 years, parents/carers with parental responsibility provided written informed consent, with an option for 11–15 year-olds to provide assent to participate. Young people aged 16–17 provided informed consent, and with their permission their parent/carer could also participate.
Participants were informed in the Participant Information sheet that they would receive an e-voucher as a thank you for the extra time completing the questionnaires. If the child (aged 11–15 years) completed the questionnaire they would also be sent a voucher as a token of appreciation. The voucher denomination was not specified.
The analysis datasets will be available to researchers upon request from the NCTU (ctu@nottingham.ac.uk), a minimum of 12 months after publication of the main trial publication. Access to the data will be subject to review of a data sharing and use request by a committee including the chief investigator and sponsor and will only be granted upon receipt of a data sharing and use agreement. Any data shared will be de-identified which may impact on the reproducibility of published analyses.
Nottingham Research Data Management Repository : STADIA SWAT Extended data, http://doi.org/10.17639/nott.7540 (Partlett, 2025).
This project contains the following underlying data:
CONSORT Flow Diagram STADIA SWAT
STADIA SWAT text and e-mail contents
Data is available under Creative Commons by Attribution license.
Results were reported as per the CONSORT guidelines for reporting the results of a Study Within A Trial (SWAT) (Arundel et al., 2024).
We would like to acknowledge the contributions of both the STADIA PPI Parent/Carer Group and the STADIA Youth Lab Members in developing and refining the research question and Sebastian Moody for facilitating revisions to the manuscript.
Is the work clearly and accurately presented and does it cite the current literature?
Partly
Is the study design appropriate and is the work technically sound?
Partly
Are sufficient details of methods and analysis provided to allow replication by others?
Partly
If applicable, is the statistical analysis and its interpretation appropriate?
Partly
Are all the source data underlying the results available to ensure full reproducibility?
Partly
Are the conclusions drawn adequately supported by the results?
Partly
References
1. Adams J, Giles E, McColl E, Sniehotta F: Carrots, sticks and health behaviours: a framework for documenting the complexity of financial incentive interventions to change health behaviours. Health Psychology Review. 2014; 8 (3): 286-295 Publisher Full TextCompeting Interests: No competing interests were disclosed.
Reviewer Expertise: I am a Health Demographer with expertise in study methodology and in applying financial incentives to change health behaviours.
Is the work clearly and accurately presented and does it cite the current literature?
Yes
Is the study design appropriate and is the work technically sound?
Yes
Are sufficient details of methods and analysis provided to allow replication by others?
Partly
If applicable, is the statistical analysis and its interpretation appropriate?
Yes
Are all the source data underlying the results available to ensure full reproducibility?
Yes
Are the conclusions drawn adequately supported by the results?
Yes
Competing Interests: No competing interests were disclosed.
Reviewer Expertise: RCT methodology and statistics.
Is the work clearly and accurately presented and does it cite the current literature?
Partly
Is the study design appropriate and is the work technically sound?
Partly
Are sufficient details of methods and analysis provided to allow replication by others?
Partly
If applicable, is the statistical analysis and its interpretation appropriate?
Partly
Are all the source data underlying the results available to ensure full reproducibility?
No
Are the conclusions drawn adequately supported by the results?
Partly
Competing Interests: No competing interests were disclosed.
Reviewer Expertise: I am a health economist who has conducted numerous randomized studies of financial incentives.
Alongside their report, reviewers assign a status to the article:
| Invited Reviewers | |||
|---|---|---|---|
| 1 | 2 | 3 | |
|
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